"Lift Up," "Suck It Up": Steve Greenberg Builds His Brand

Republican congressional hopeful Steve Greenberg shared his plan for America today with students in two government and politics classes at Mundelein High School. Greenberg is hoping to unseat Democratic Rep. Melissa Bean in Illinois' 8th Congressional district this November. Judging from this account in The Daily Herald, his proposals sound more like a workout routine than an articulate policy platform:

The war was a particularly hot topic for the teens. One student asked what Greenberg would do about the U.S. occupation of Iraq; another questioned if it was right to force western culture on the Iraqi people.

"The Islamic people, the Iraqi people, are just like us," Green-berg [sic] said. "And it's our job to lift them up."

Domestic issues were a concern for students, too. One asked whether the government should help small businesses compete against super-sized retail chains such as Wal-Mart.

Small business owners need to "suck it up," Greenberg said, and create niches for themselves in the market.

The report didn't indicate whether anyone asked why it's the government's job to "lift up" Iraqis but not struggling American small businesses.

Greenberg did mention that these early days of his campaign have given him an opportunity to "build his brand." Apparently, part of the "Greenberg" brand involves him going out of his way to alienate small business owners.

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