PI Original Josh Kalven Tuesday September 23rd, 2008, 9:54am

Foster Campaign Releases First Ad

Rep. Bill Foster's reelection campaign released their first TV ad today.  Watch it:

As you may have noticed, the ad represents an interesting shift in messaging from Foster's special election campaign earlier this year.  During that race, his tag line ...

Rep. Bill Foster's reelection campaign released their first TV ad today.  Watch it:

As you may have noticed, the ad represents an interesting shift in messaging from Foster's special election campaign earlier this year.  During that race, his tag line was: "Scientist.  Businessman.  Democrat For Change."  Here's the new line: "Scientist.  Businessman.  Independent Solutions." The word "Democrat" at no point appears on-screen or in the script of the ad. Indeed, the closest they come is when the announcer says Foster "broke with his party to support fiscal responsibility."

I'm curious what readers think about this shift.  Is emphasizing his "indepedent" credentials really necessary for Foster's long-term viability in the 14th District?  What does he lose by dropping the "Democrat" label in his ads?

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