Quick Hit Adam Doster Monday April 19th, 2010, 1:09pm

Roskam And The Luntz Playbook

With the health care debate behind him, Rep. Peter Roskam is turning his attention to financial reform. Joined by House Minority Whip Eric Cantor (R-VA) on WFLD's Good Day Chicago this morning, the suburban Republican blasted the Democratic proposal currently being debated in the Senate. "When you really ... distill it down," Roskam says, "it's another bailout." Watch below (the full clip is available here):

Like his GOP colleague Mark Kirk, Roskam has clearly been pouring over the memos supplied to the Republican caucus by conservative pollster Frank Luntz. Back in January, Luntz advised the minority party to defend Wall Street from new regulation by characterizing all financial reform efforts as leading to "endless bailouts." Of course, this is patently absurd. The entire animus behind the financial reform push, aside from protecting consumers, is to prevent the need for further bailouts.

But hey, it makes for a good talking point -- one that Roskam (who raised $553,000 from the finance, insurance, and real estate industries in 2008) seems eager to deploy.  Unfortunately, the Fox Chicago hosts weren't equipped to rebut it.

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