In 2000, Arizona Governor Jane Hull (R) offered payday loan organizations a 10-year exemption from the state's Consumer Loan Act, which caps the interest rates attached to payday loans at 36 percent. With that exemption set to expire in 2010 -- and current Gov. Janet Napolitano (D) not likely to grant an extension -- the industry is taking some preemptive action. The Community Financial Services Association is throwing loads of capital behind Proposition 200, a ballot initiative that would essentially legalize 400 percent interest rates in the state indefinitely. Of course, the predatory lenders describe this initiative as a means to protect consumers from the insane interest rates they themselves implemented.
Without the resources to launch a traditional PR campaign, a tech-savvy coalition of consumer advocates called Arizonans for Responsible Lending is taking the fight online. After raising $100,000, the organization filmed a 1-minute 36-second ad criticizing Prop 200. They plan to distribute the message virally on social networking sites. Check out their web ad, titled "Lenny the Loanshark," below:
Viral advertisements could be a useful tactic here in Illinois, where campaign contributions have stymied real predatory lending reform -- not to mention nationally, as Sen. Dick Durbin fights to cap rates charged by the high-interest-loan industry at 36 percent annually. For more on the predatory lending industry in Illinois, check out our feature article from April.















