U.S. Sen. Dick Durbin (D-IL) hopes a report issued Monday detailing the marketing tactics used by electronic cigarette companies will coerce the Food and Drug Administration (FDA) to take regulatory action on the products.
E-cigarettes are currently free from numerous sales, marketing and product regulations at the federal level that apply to traditional cigarettes.
Durbin and 11 other Democratic lawmakers from the U.S. House and Senate launched a joint investigation into the marketing practices of nine companies that make commonly sold e-cigarette brands including MarkTen, Vuse, NJOY King, Eonsmoke, LOGIC, V2 Cigs, VaporCouture, Blu, Green Smoke and White Cloud. The investigation's findings were revealed Monday. The report shows a recent uptick in e-cigarette marketing, including tactics that Durbin says appeal to minors.
"E-cigarettes are a candy-flavored addiction, which is dangerous to our young people across America," the senator said on a press call Monday morning about the new report. "It is growing in popularity among children and sadly poses serious public health threats."