The latest Bruce Rauner TV ad attacking Gov. Pat Quinn features false news headlines, according to a Chicago Tribune report.
According to the newspaper, at least three headlines in the ad were truncated to misconstrue the meaning of the original headline and two others were simply not published in the outlets listed.
“This strikes me as some sloppy work by his consultants or staff because he doesn’t need to do it. There are enough real headlines that make Quinn look bad that they don’t’ need to cook some up or alter some to make the ad work,” David Yepsen, executive director of the Paul Simon Public Policy Institute at Southern Illinois University in Carbondale, told the Tribune.
“Most campaigns, when you do negative advertising, they vet the stuff pretty carefully anymore because you know somebody’s going to check to see,” he added. “If they’re wrong or distorted, then you’re on defense and that undermines the quality of your overall message.”
But the Rauner campaign is standing by the ad, saying that the entire commercial is "accurate."
“Due to time and space constraints, the phrases had to be condensed,” Rauner spokesman Mike Scrimpf explained.
Read more about the ad and its potentially misleading phrases here.