MoveOn has launched a new #DumpRahm ad campaign leading up to the April 7 runoff election.

The ads will run for the next seven days, with each ad featuring a different Chicagoan explaining why they are not voting for incumbent mayor Rahm Emanuel.

"We're going to flood Chicago with these images to make sure every undecided voter that sees our ads gets the message and understands why they should be voting for Chuy on April 7," MoveOn Electoral Field Director Matt Blizek told the organization's Chicago members via email. "We can't match Rahm Emanuel's millions of dollars, but with your help we can spread these ads virally to thousands of voters this week."

After polling Chicago members, MoveOn endorsed challenger Jesus "Chuy" Garcia in January. The new ad campaign, which includes 24 billboards "in highly visible locations across the city" and "a five-figure online ad buy targeting undecided voters," encourages Chicagoans to vote early for Garcia. 

"Chuy speaks to the issues that are relevant to my community: running small businesses, sending our children to good schools, and joining together in the common goals of our safety and well being in Chicago. Even his campaign has brought so much unity and positive energy that this city so desperately needs," said Imogene E., a Chicago MoveOn member who is featured in one of the ads. "Rahm speaks and acts with an arrogance, not concerned with the majority of Chicago's quality of life or communities."

The first six ads in the MoveOn #DumpRahm ad campaign can be seen here.